ROLLS-ROYCE WRAITH
2013 saw the launch of the majestic new Rolls-Royce Wraith. My job was to design a launch pack for the global dealer network.
Wraith had three new features to showcase: the beautiful starlight headlining, stylish two-tone paintwork and a striking new grille.
To reflect the starlight headlining, tiny foiled starlights are revealed out of matt black on the lid as you open the pack. Beneath the
literature, the two-tone paintwork is printed on a metallic surface. Where the grille sits, a hole is cut out to house an embossed USB,
embedded in a plush black velvet case that perfectly imitates the design of the grille.
