HITACHI VANTARA

Hitachi Vantara has split into Lumada (Digital Services) and Digital Infrastructure,
triggering a need to revamp the acquisition and nurture strategy. The objective was
to create an overarching messaging platform for data-ops, which consisted of three
separate groups: Hadoop Modernisation, Edge Data Management and Data Lakes.

The second campaign shown was for an overarching program called ‘EverFlex’.
This is Hitachi’s option how you can pay for storage on consumption – the more you
use, the more you pay. A good alternative to finance in a post COVID world, where
buying tech on finance is going to be even more popular.

First Stage Creative

Chosen Creative Route

EVERFLEX CAMPAIGN

First Stage Creative eBook

Chosen Creative Route