HEARING DOGS
In 2011, we pitched for the Hearing Dogs for the Deaf rebranding. I looked at many styles in order to refresh the existing logo
and eventually opted for a loose hand-drawn iconic motif.
I won the business with my proposed design and was then responsible for its application onto stationery, supporting assets and
merchandise. From this, I created a new CI document for Hearing Dogs and this was supplied to their in-house team to follow.
We later introduced 'The Great British Dog Walk' as a key fundraising event for the charity. The initiative, held across the UK,
was so successful that it now runs every year.
