BMW FINANCE

BMW Financial Services wanted to encourage Retailers to promote finance on Approved Used
Car stock more aggressively. To this end, they offered the Retailers the opportunity to apply
for money to support increased activity.

Once we had agreed a conceptual route, I designed the range of assets that supported this initiative.

As a result of this activity, 34 Retailers were awarded financial support and the number of
Approved Used Cars purchased through BMW Financial Services rose by 12%.