100 YEARS OF BMW

As part of the BMW Group’s international Centenary celebration, we were tasked with driving footfall
to the BMW Group Future Experience at the Camden Roundhouse, which showcased the futuristic
BMW, Rolls- Royce and MINI Vision vehicles.

Reflecting BMW’s philosophy of looking forward rather than back, myself and my team at HPS Group
created a campaign based on what the world might be like over the #Next100 years.

Our thinking led to two creative world-firsts: the vision of London panorama that laid virtual reality over
real-world photography and a hologram video & prism for mobile phones. I was responsible for designing
the packaging for both of these  promotional items, as well as the other elements in the campaign.

1.5 million potential visitor reach
3,000 360 degree VR headsets distributed
5,000 hologram prisms given away